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HELI-EXPO Brochure
Design a brochure to be displayed at HELI-EXPO, the largest helicopter exhibition in the world, to gain prospective members for European Helicopter Association.
Problem
1.) The initial copy was written in Euro-English which is difficult for Americans to translate.
2.) Previous design included grainy imagery, irrelevant icons, and lacked brand and design consistency.
Solution
1.) Utilizing white space to create an airy yet bold design to grab the attention of prospective members.
2.) Update iconography and create a design that is within brand guidelines and has consistency.
3.) Proof and update the copy of the brochure to align with the American-English language.
Tools
InDesign | Photoshop | Acrobat
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